I began using the internet and YouTube to search for typical conventions of genre, then focusing more on the specific genre of horror. I then went to look at trailer examples such as Saw V and Paranormal Activity IV to find typical conventions I could use such as a blue tint or shadows.
I created a questionnaire and showed the results with Microsoft PowerPoint to organise how I would create a trailer and also interviewed some members of my target audience with a camera.
Using Prezi I created a publication plan and used worditout to come up with names for my products.
I then began to create my trailer by filming on a Sony HD camera and then importing footage into iMovie to split and edit clips, also adding effects to the footage like fades and tints.
I then used Photoshop to design a layout for both a film poster and a magazine cover and put pictures from an SLR camera I used into this.
Throughout the creation of these products I was updating my progress on blogger.
Music was created for my trailer using garage band software and imported to iTunes before being added to the trailer in iMovie.
I also used IShowU to create pod-casts and show myself working through these tasks.









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