Suggests the message of the film goes directly into the brain
Cultivation theory:
TV can become the main source of storytelling. Watching 4+ hours a day can make someone belive the world is worse than it is.
Desensitisation:
With time things become less shocking to people as they experience them far more frequently, for example blood in films is so much more commonly seen now.
Modelling or Copycat Theory:
Copying what has been seen and then going and doing it themself.
Uses and Gratifications Theory:
Users search for gratification in what they see, for example social media to combat loneliness.
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